Poulin Richard. The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles

Rockport, 2012. — 290 р.For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. New in paperback, The Language of Graphic Design provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language—graphic design—what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.Point
Line
Shape
Form
Light
Color
Texture
Scale
Movement
Space
Balance
Symmetry
Asymmetry
Tension
Closure
Expression
Abstraction
Tone
Contrast
Figure–Ground
Frame
Proportion
Image
Pattern
Typography
GridAbout the Author
DedicationImage Resources
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