Levinson Jay, Levinson Jeannie. The Best of Guerrilla Marketing: Guerrilla Marketing Remix

Entrepreneur Media, Inc., 2011. - 464 p. - ISBN: 1599184222Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present fans and new guerrillas with the first book to deliver the best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 25 top selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking and more—ultimately, making more money, while spending less.