Springer, 2020. — 482 p. — (Schriftenreihe der HHL Leipzig Graduate School of Management). — ISBN: 978-3-658-27581-5.
Big data has become an important success driver in airline network planning. Maximilian Schosser explores the status quo of network planning across a case study group consisting of nine airlines representing different business models. The author describes 23 big data opportunities for airline network planning and evaluates them based on their specific value contribution for airline network planning. Subsequently, he develops a financial evaluation methodology for big data opportunities based on key performance indicators for airline network planning departments.
Methodology
Theoretical foundation
Status quo of strategic network planning in airlines
Big data opportunities for airline network planning
Financial impact of big data for airline network planning
Discussion and contrast with the scientific body of knowledge
Conclusion and suggestions for further research