Kamki J. Digital Analytics: Data Driven Decision Making in Digital World

Notion Press, 2017. — 352 p.Data analytics foundation.
Measuring central tendency and dispersion.
Probability theory.
Sampling and hypothesis testing.
Linear programming.
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R basic's.
Web analytics.
Google analytics.
Customer analytics.
Customer analytics.
Digital marketing.
Digital marketing basic.
Digital channel optimization.
Forecasting and prediction.
Regression.
Time series forecasting.
Inventory management.
Inventory model.
Transportation problem.