Ross M., Collier S. The Complete Guide to Self-Publishing: Everything You Need to Know to Write, Publish, Promote

5th Edition. — Writer's Digest Books, 2010. — 576 p. — ISBN 1-58297-718-6, 978-1-58297-718-8.Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the "bible" of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits.
You'll find:
Complete step-by-step guidance on publishing and marketing a book.
Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd.
A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing - and how to decide which is the best option for you.
Practical advice on making the decision between offset printing and print-on-demand.
How to leverage the Internet to create "buzz" and promote your book with killer PR.
The latest information on e-publishing.
A detailed marketing plan and timetable to keep you on track.
Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books.
Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites.
Valuable case studies and examples of how other publishers excel.
An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry.
Thirty-one creative ideas for generating capital to launch your publishing company.
The Complete Guide to Self-Publishing is the one book you need to take control of your writing career.файл: текстовый PDF (макет печатного издания не сохранен)