Poynter D. Dan Poynter's Self-Publishing Manual - How to Write, Print and Sell Your Own Book

16th Edition, Completely Revised. — Santa Barbara: Para Publishing, 2007. — 465 p.The Self-Publishing Manual, more effectively and successfully than any other book, has turned writers with an idea into successful authors with books by providing solid, usable information in clear, concise, readable lanugage. This is not the stuff of theory, it is the product of hard-earned experience.This is the best self-publishing manual on the market, by far the best book of its kind. The book is a must for those considering publishing as a business, for writers who want to investigate self-publishing, and is eminently useful for its new and old ideas to those who have already begun to do it. A fine and handy guide by a fine and successful publisher. A handy, concise and informative sourcebook. Expertly organized and chock-full of hard facts, helpful hints and pertinent illustrations.Dan Poynter is a very well-known self-publishing "guru". Poynter has had much success as a self-publisher with his company Para Publishing and there is no denying he has a level of expertise in the field that not a lot of people have. The book is laid out nicely and is extremely easy to read. It brings you through the process from conceiving of a book idea all the way up through production and distribution. Lots of imagery and examples are packed in here along with some quotes for good measure.YOUR PUBLISHING OPTIONS: WHY YOU SHOULD CONSIDER SELF-PUBLISHING
WRITING YOUR BOOK: GENERATING SALABLE MATERIAL
STARTING YOUR OWN PUBLISHING COMPANY: BASICS FOR TAKING THE PLUNGE
PRODUCING YOUR BOOK: DESIGNING BOOKS,TYPESETTING, LAYOUT, BOOK PRINTING MATERIALS, THE PRINTING PROCESS
ANNOUNCING YOUR BOOK: TELLING THE BOOK WORLD YOU’RE A PUBLISHER AND AN AUTHOR
WHAT IS YOUR BOOK WORTH?: PRICES, DISCOUNTS,TERMS, COLLECTIONS AND RETURNS
PROMOTING YOUR BOOK: MAKING THE PUBLIC AWARE OF YOUR BOOK WITHOUT SPENDING FOR ADVERTISING
WHO WILL BUY YOUR BOOK?: MARKETS, DISTRIBUTION CHANNELS
ADVERTISING YOUR BOOK: USING ADS SMARTER & THINKING BEYOND THEM
FULFILLMENT: MOVING YOUR BOOK OUT THE DOOR
COPING WITH BEING PUBLISHED: OR WHAT DO I DO NOW?
AFTERWORD
APPENDIX 1: YOUR BOOK’S CALENDAR
APPENDIX 2: RESOURCES FOR PUBLISHERS
GLOSSARY
INDEX
COLOPHON