Nelson-Field Karen. The Attention Economy: A Category Blueprint

Palgrave Macmillan, 2024. — 544 р. — ISBN 978-981-97-0083-7.Equips advertisers with insights into human attention and its impact on media
Focuses on the application of attention metrics and creating a sustainable audience measurement system
Provides actionable insights for the effective creation of content, and best practice approach to advertising strategies